working with the legendary creator of pyer moss
just before kerby jean raymond became one of the industry’s hottest creative directors (taking the helm at reebok) he was lead on a collab between his disruptive ‘pyer moss’ brand and reebok. we helped him spread the word at sole dxb 2021, where a small but high visibility stand became the stage for one of his most influential collections yet, and a series of intercultural dialogues that transcended fashion and resonated within dubai and global street culture.
