Cole Haan - Sole DXB 2019
Cole Haan had an epic collab to drop at Sole DXB 2019.
We had a small-ish space, but a massive idea.
Welcome to the First Bank of Zerøgrand.
A playful concept for a brand finding its soul at Sole.
The story.
Why would we make a bank? Watch the video to find out how this disruptive approach helped Cole Haan pull more weight than the small footprint of their activation stand suggested. Thanks to a clever idea that acknowledged, subverted, and flipped the perception of the usually-classic Cole Haan into the streetwear territory it’s collab warranted, we found a way to celebrate both the brand’s smartwear heritage while bolstering its street cred.
