Award-winning creative director based in Dubai, UAE. Raised across 3 continents, Usman brings a carefully crafted blend of global standards and hyperlocal insights and impact to work for some of the greatest brands, including Audi, Red Bull, adidas, Vans, and many more, with the goal of creating real impact at the intersection of commerce, culture, and change. His creative work has been recognized and awarded at the Cannes Lions, One Show, Dubai Lynx, and featured in publications including Hypebeast, High Snobiety, CNN, Vogue, Gulf News, and Rolling Stone Korea.