Game brand, comms and UX/UI

The Sorcerer’s Ring

Gesture-based gaming interface, and a fantasy-rooted brand for mobile gaming

A high-engagement UX/UI, game brand and launch that helped a Pakistan-based gaming start-up earn its first million US dollar sale.

Golden, ornate text reads 'Sorcerer's Ring' with decorative swirling patterns on a black background.
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source

Client
FRAG Games

Market
Global

Scope
UX/UI design, logo and title design, brand identity, interface optimization

Promotion image for a mobile game called Sorcerer's Ring, featuring game title with magical design, a smartphone displaying the game interface, and text listing design elements like logo, interface, icon design, marketing, and social media.
Sketches of a logo reading 'Sorcerer's' created with custom brushes, featuring ornate, decorative details and swirling lines.
Diagram of a mobile app interface with a circular main menu and various options like resume, upgrades, market, options, transmutation, spirits, staff, rings, and lock icons. Below are initial sketches and wireframes for user interactions and layout design.
Three fiery, glowing rings floating against a black background, with intricate patterns and flames around them.
This image displays various digital design elements and icons for creating interface assets such as rings, magic symbols, and geometric patterns, along with examples of social media concept art.
Close-up of a cellphone screen displaying the title 'Sorcerer's Ring' with a fantasy game scene, including a character casting a spell outdoors at night.
Video game menu screens displaying icons and options for a game called Sorcerer's Ring. Includes sections for menu icons, layout, and various screens such as story mode and multiplayer. Features game elements like rings, feedback, and character information during the loading screen.

Design the full visual and interactive experience for a mobile fantasy battle game, from logo to gameplay interface to in-world UI, that works beautifully on low-end devices without sacrificing the sense of an epic, immersive world.

BRIEF

The creative concept was built around arcane patterns. Working closely with CEO Ali Ihsan, I developed hand-crafted patterns from scratch — one of a kind, drawn and refined by hand — that became the foundation of the game's entire UI language. Everything from the menu screens to the in-battle interfaces was built from this system. The low-poly 3D world was designed and optimized specifically for performance on entry-level smartphones, which meant every visual decision had to earn its place, while enhancing the stickiness of the experience and gameplay.

INSIGHTS & APPROACH

The magic ingredients.